Two days of Wellington sevens rugby television coverage included 935 depictions of logos and billboards promoting alcohol, a University researcher revealed today.

Over the same two days of the globally televised tournament, there were 317 occasions in which people in the crowd were shown consuming alcohol, according to Dr Sarah Gee from the School of Sport and Exercise.

Dr Gee analysed more than 16 hours of free-to-air coverage of the 2010 tournament, finding that each hour of television had an average of four minutes and 49 seconds of alcohol promotion. She says event showed how alcohol brands achieve a fervent presence at sporting events through